The agent advantage - an interview with Alex Jordan, McGrath Paddington
It’s no secret that I love to work with Alex Jordan and his team at McGrath Paddington. They treat Home Staging Brisbane as an integral part of their team and we work hard to keep them and their clients happy. I always ask my clients why they’ve appointed Alex to a listing and they tell me it’s a mixture of his professionalism, the results he achieves and that he’s a decent person. I couldn’t agree more. Over to Alex…
Alex Jordan, McGrath Paddington
Q: You have worked in Real Estate for over 20 years. What's the most rewarding part of being an agent?
I love property however the most rewarding part of being an agent for me has been the relationships I’ve formed with my clients and customers over my 21 year career. Many of these people have become lifelong friends and I’m grateful for having this opportunity in my profession.
23 River Park Place, Fig Tree Pocket
Q: You became more successful when you decided to niche into a higher-end market and a tighter geographical area - what is the reason do you think?
In my opinion, you need to be an expert in your field – master your craft. Focusing on a smaller geographic patch makes you a specialist in that area and people want to work with the most knowledgeable and skilled agent.
33 Ivy Street, Indooroopilly
Q: What do you love about selling houses in your key suburbs of Fig Tree Pocket, Indooroopilly, St Lucia, Taringa and Toowong?
I believe that these suburbs are Brisbane’s best areas for family living so it is easy for me to sell the lifestyle benefits to buyers. When you truly believe in something, it is easy to convey with credibility.
34 Seventh Avenue, St Lucia
Q: You have an uncanny ability to maximise the perceived value of a property. What's the secret?
Real Estate is one of the only asset classes that doesn’t have a set or fixed value. Other asset classes like shares and commodities all have visible bids and offers so everyone knows the exact value it is trading at, which means it is difficult to influence. Property is unique as the value of a home is based on the buyers perception and we can influence this by how we present the home (styling), the quality of marketing (photography and reach), the agents ability to sell the attributes/benefits of the home, the agents ability to negotiate and defend the value of a property with logic (using market knowledge). In my experience, a sellers choice of agent is likely to have a 5-10% influence on the sale price which shows that an agents selling process has a big impact on the end outcome.
63 Neulans Road, Indooroopilly
Q: You have stated that presentation is core to your sales formula. Can you explain what you mean when you say this?
I believe that the presentation of a home has a direct influence on how a buyer feels about the property and this influences their opinion of value. With this knowledge at hand, every property seller should consider investing in the presentation of their home as the return on investment has been proven.
111 Cubberla Street, Fig Tree Pocket
Q: We have worked together for over a year now and I've staged over 40 houses for you and your team. What keeps you coming back?
I think you are the best in your field and my aim is to always partner with the best in any business. When I recommend you to one of my clients, I have complete confidence in your process and people skills. And I love your style!
82 Prospect Terrace, St Lucia
Thanks for your time Alex, If you’d like to appoint Alex to sell your property his details are here. I’ll be adding to this blog series over time so if we work together and you’d like to have a chat, just raise your hand!
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